Why American Express invests in TikTok ahead of Small Business Saturday – Digiday
American Express joined the wave of brands flocking to TikTok to reach its Gen Z user base and niche communities.Ahead of Small Business Saturday, the financial brand launched its official brand account and partnered with TikTok, for an accelerator program to further its push in getting people to shop small.As TikTok becomes an increasingly important […]
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