Waldencast Brands incubates third brand, this time with a TikTok-first approach – Glossy
Waldencast Brands, the London-based incubator behind skin-care brand Whind and hair-care brand Glaze, has quietly launched a new Gen-Z skin-care brand solely on TikTok.The new brand, called Coats, soft-launched in the U.K. in October and will debut in the U.S. market in January. Coats was formed on the basis that younger consumers want clinically-backed brands, […]
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