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MBW Reacts is a series of short comment pieces from the MBW team. They are our ‘quick take’ reactions – through a music biz lens – to major entertainment news stories.TikTok’s parent ByteDance has a plan to topple Spotify. Trouble is, that plan is struggling to get off the ground.ByteDance’s music subscription platform, Resso, is […]

New updates are being added at the bottom of this story…….Original story (published on May 05, 2022) follows:In the last few years, TikTok has been the most popular video-focused social networking platform in the world. Developed by ByteDance, it was launched on Android and iOS in 2017.Available in more than 141 countries, it has more

What is the ‘I never meant to break your heart’ TikTok trend?  Yahoo Sportssource

TikTok’s ‘Board Parties’ May Have Reached Their Apex  WIREDsource

At this point, we’re all pretty used to seeing Instagram copy TikTok. Now, in a new twist, TikTok is copying Instagram with a new feature called “Photo Mode.” The update allows TikTok users to share multiple still photos in a post, along with captions of up to 2,200 characters.The new photo posts, which can also

Taylor Swift is as much a force on TikTok as she is in music. The singer’s brand and relevance has only expanded across her nearly two-decade long career, and what sets her apart from many other artists (though certainly not all) is her uber-devoted fanbase—Swifties. Over the last few years, Swifties have been cultivating a

Motives for drinking alcohol — such as coping with negative emotions or fitting in with peers — can influence not only how much a person drinks, but also their risk of developing problematic drinking.While a person’s drinking motives can vary depending on the situation, a new study found that certain motives were consistent among university

Forgot Password?Once registered, you can:By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.Are you a print subscriber? Activate your account.By Drew Neisser – 10 min 56 sec ago By Adrianne Pasquarelli – 40 min 56 sec ago By Parker

MBW’s Stat Of The Week is a series in which we highlight a single data point that deserves the attention of the global music industry. Stat Of the Week is supported by Cinq Music Group, a technology-driven record label, distribution, and rights management company.Nearly two-thirds of viral hits on TikTok are fueled by organic posting by

Oct. 17 2022, Published 4:40 p.m. ETContent warning: This article discusses mature topics.If there’s one place that has proven to be an incubator for all things trend-worthy online over the last few years, it’s TikTok. For better or worse, the platform has brought us some of the internet’s funniest, most emotional, controversial, and even outright