What's It Take To Make Money on TikTok — And How Much Are the … – GOBankingRates

Banking
Learn
Savings Accounts
Checking Accounts
Certificate of Deposit
Money Market Accounts
Credit Unions
Loans
Interest Rates
Reviews
Get Started
Best Savings Accounts
Best Checking Accounts
Best CD Rates
Best Money Market Accounts
Best National Banks
Best Online Banks
Best Regional Banks
Best Credit Unions
Best Bank Promotions
Find The Best Bank For You

Investing
Learn
Stocks
Bonds
Cryptocurrency
Brokerages
Funds
Real Estate
Your Strategy
Reviews
Get Started
Best Online Brokerages
Best Investing Apps
Best Mutual Funds
Best Stocks for Beginners
Best Robo-Advisors
Cheap Stocks to Buy New
Best Cryptocurrency to Buy Now
Next Big Cryptocurrency
Find The Best Bank For You

Retirement
Learn
401k
IRAs
Social Security
Annuities
Savings Advice
Get Started
Best IRA Providers
Best Roth IRA Providers
Best 401k Companies
Best 401k Plans
Retire Early
Best Online Banks
Best Regional Banks
Best Credit Unions
Best Bank Promotions
Retirement at Any Age
Retirement at Any Age

Credit Cards
Learn
News & Advice
Rewards
Retail
Business
Reviews
Get Started
Best Credit Cards 2023
Best Reward Credit Cards
Best Balance Transfer Credit Cards
Best Cash Back Credit Cards
Critics’ Choice Credit Cards
Best Travel Credit Cards
Best Airline Credit Cards
Check Credit
Raise Credit
Repair Credit
Find The Best Card For You

Live Richer™
Learn
Saving Money
Money
Shopping
Budgeting
Home Tips
Side Gigs
Net Worth
Financial Planning
Taxes
Travel
Get Started
Create a Budget
Tackle Debt
Know Your Net Worth
Find a Side Job
Your Money Champion
Pay off Your Mortgage
Live Richer Podcast
Find The Best Bank For You

Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). These offers do not represent all available deposit, investment, loan or credit products.
To baby boomers and even Gen Xers, TikTok probably seems like just a fun place for silly videos made by younger generations. To those in the know, however, and with the right formula, it’s become much more than a social media platform, but a way for influencers to make money. Influencers are people who use the platform to offer either tutorials, videos, education or just plain fun on everything from fashion to culture to food. While it’s the rare few who make big money at it, more and more influencers are figuring out how to make their talents work with the platform to make big bucks.
More From Your Money: Choose a high-interest saving, checking, CD, or investing account from our list of top banks to start saving today.
See: Addison Rae, Baby Ariel and More of the Richest TikTok Stars of 2021
Read More: 24 Celebrities Who Tried and Failed To Start New Careers
Making money on TikTok is possible, but not simple. CNBC reported that, according to a “social salary calculator” from Lickd.co, a music licensing platform, you need at least 10,000 TikTok subscribers and more than 270 million views per year to earn $100,000.
TikTok has created incentives for influencers to create content through their TikTok Creator Fund, which pays creators who have a minimum of 10,000 followers with at least 100,000 views in the prior 30 days. Eligible creators must be at least 18 years old, and live in the U.S., the U.K., France, Germany, Spain or Italy. They must also meet TikTok’s community guidelines and terms of service. Other programs, such as the TikTok Ambassador’s Program, offer support, perks and financial incentives to content creators.
Check Out: The 10 Best Money Experts To Watch on TikTok
Another way that influencers make money is by receiving profitable sponsorships from big companies who like the content they see, and pay the maker to create sponsored posts, according to Business Insider. In this case, the influencer charges a fee per post they agree to make. A few examples of this include:
Since “dad bods” and “dad jokes” have been popular for a while now, the McFarland family of Kentucky has capitalized on this kind of humor and the #DadsofTikTok hashtag to create comedy sketches. Dan McFarland, 59, and his sons Colin and Dylan hit a milestone moment when the video of them dancing to the TikTok challenge tied to The Weeknd’s song “Blinding Lights” surpassed 15 million views in 2020. It led to a licensing deal, a television commercial, part of a list of TikTok’s “Top 100” for 2020, and won them an award from “Good Morning America.” Emboldened by this success, they capitalized on it, and now charge anywhere from $3,000 to $5,000 per sponsored TikTok video. They have over 2.6 million followers.
Related: 51 of the Biggest Money Influencers on TikTok and YouTube
In 2019, when fashion influencer Dana Hasson started posting videos on TikTok, it was primarily a dancing app. She was among the first to start posting about hair and makeup, which worked in her favor. One of her hair tutorials went viral, earning more than 350,000 views, and she posted more often to keep that energy going. By the end of that year, she had three other videos that gained more than 1 million views, and her business began to thrive.

She soon began working on sponsored content for brands like Olay, Revlon and Head & Shoulders. Today she has over 1.5 million TikTok followers, and some of her videos have received as many as 16 million views. She charges between $3,000 and $6,000 per sponsored post, or $10,000 for package deals that include TikTok and Instagram reels and stories.
Take a Closer Look: Top 10 Richest TikTok Influencer
There’s TikTok success, and then there’s TikTok Stardom, which only a handful of (mostly young) influencers have achieved the TikTok equivalent of megastardom, earning millions of dollars in sponsorships, product deals and even acting or singing gigs. A couple of examples include:
Perhaps the most well-known, and among the richest, TikTok star is 17-year-old Charli D’Amelio, who hit her stardom making dance videos. Today she’s worth $12 million, according to Celebrity Net Worth, and often makes videos with her sister, Dixie, who is also a rising TikTok star. D’Amelio’s fortune has come through sponsorships from big-name companies like Procter & Gamble and Hollister, and she even earned $1 million for a 2020 Super Bowl ad.
Before D’Amelio stole the spotlight, 19-year-old Loren Gray was one of the TikTok it girls, sharing dancing and lip-syncing videos on TikTok. Celebrity Net Worth estimates her wealth at $5 million today, and she has over 53 million TikTok followers. She’s earned much of her wealth from partnerships with big brands like Revlon and Burger King.
More From GOBankingRates
Share This Article:

Jordan Rosenfeld is a freelance writer and author of nine books. She holds a B.A. from Sonoma State University and an MFA from Bennington College. Her articles and essays about finances and other topics has appeared in a wide range of publications and clients, including The Atlantic, The Billfold, Good Magazine, GoBanking Rates, Daily Worth, Quartz, Medical Economics, The New York Times, Ozy, Paypal, The Washington Post and for numerous business clients. As someone who had to learn many of her lessons about money the hard way, she enjoys writing about personal finance to empower and educate people on how to make the most of what they have and live a better quality of life.
Get advice on achieving your financial goals and stay up to date on the day’s top financial stories.
By clicking the ‘Subscribe Now’ button, you agree to our Terms of Use and Privacy Policy. You can click on the ‘unsubscribe’ link in the email at anytime.
Advertiser Disclosure: Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). These offers do not represent all available deposit, investment, loan or credit products.

Sign up for our daily newsletter for the latest financial news and trending topics.
For our full Privacy Policy, click here.

source

Leave a Comment Cancel Reply