What apps were popular in 2022? – Marketing magazine Australia

Marketing intelligence platform, Pathmatics with parent brand, Sensor Tower, has revealed the Australian brands that spent the most money in digital advertising alongside the most popular app downloads for the year.
Amid a global pandemic, and coming out of lockdowns, the ‘My GovID’ was the most downloaded app of 2022. Scoring a total of 3,392,000 app downloads, the platform was essential in many Australian lives, accessing important information regarding driver licences, birth certificates and passports. Although it was the most downloaded app, My GovID has a rating of 1.6 out of 5 stars (these figures outline the response to an under developed app).
Coming in second, Disney+ received a total of 2,550,000 downloads, while TikTok became the most downloaded social media app with 2,547,000. Zuckerberg’s Meta did well with Messenger as the most downloaded, 2,246,000. 
Who were the biggest digital ad spenders? 
Foxtel topped the industry by being the highest digital ad spender, with a total of $51,450,700 for the year. Behind Foxtel, Yum! Brands spent $33,043,700 and Woolworths spent $30,694,600. The data indicates that Woolworths’ main competitor, Coles, spent less on their digital presence this year, ranking in 11th place with a total spend of $19,241,900. 
One of the biggest mishaps over the year were data breaches, as both Optus and Telstra were embroiled in some of the year’s biggest data mishaps, but  Telstra topped its competitor Optus with a total digital ad spend of $30,378,500.
Top 10 biggest ad spenders
5. Victorian Government – $28,277,800
6. Chemist Warehouse – $23,811,100
7. Menulog – $23,607,500
8. Shopify – $23,134,400
9.Westpac – $21,505,000
10. Amazon – $20,644,900
Benay is an in-house writer for Niche Media.
You must be logged in to post a comment.

Our mission is simple: help marketers excel.
Follow us:
We are using cookies to give you the best experience on our website.
You can find out more about which cookies we are using or switch them off in settings.

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.


Leave a Comment

Your email address will not be published. Required fields are marked *