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The new feature lets you shop for products while scrolling through videos and photos.
Amazon is the latest tech company to try to mimic TikTok. On Thursday, the online-retail giant launched Inspire, a short-form video and photo feed that lets you discover and buy products from content created by influencers, brands and other customers.
Some of the interests you can choose.
In Inspire, the photos and videos in your customizable feed will display links for products in the bottom-right corner of the post.
According to Amazon, Inspire is only available in the Amazon Shopping mobile app and will roll out gradually to US customers through December.
To use Inspire — or to see if you have access to the feature — open your Amazon Shopping app and tap the lightbulb icon in the navigation bar. If you don’t see the lightbulb icon, then you still have to wait for access.
After tapping the lightbulb icon, Amazon will ask you to choose up to 20 interests, like interior design and gaming. Once you’ve selected your interests, you’re ready to start scrolling.
Inspire is not available on desktop, and you need to download the iOS or Android app to use the feature.
For more on Amazon, check out this trick to tip your Amazon delivery driver and CNET’s review of Amazon’s Kindle Scribe.