That's Not All, Folks: How Looney Tunes Is Growing Its Following on TikTok – Adweek

“Our TikTok strategy feeds into our larger goal of connecting audiences of all ages with the Looney Tunes,” Hackbarth said. “With TikTok, we saw an opportunity to connect with younger, Gen-Z fans in an authentic way that differs from how we are reaching older fans on other platforms. Looney Tunes deftly balances the hilarious and absurd, and we know ‘funny’ works on TikTok, so for us, it was a win-win.”

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David Cohen is editor of Adweek’s Social Pro Daily.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.

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