Movement Strategy said that with each TikTok video, it strives to maintain a balance between concisely told jokes and beloved character archetypes.
Examples include Sylvester Karma, which has tallied more than 81 million views to date, with over 180 accounts creating Duets with the video. A Bugs Mountain Climbing video, posted June 7 and totaling over 7 million views, struck a chord thanks to the combination of a “concise and relatable joke” and “chaotic editing techniques,” making it perfect for TikTok, the agency said. Video Bacon Clip, with its irreverent humor, resulted in more than 622,000 engagements.
~*karma*~ #sylvester #looneytunes #prank #pranktok
♬ original sound – Looney Tunes
TikTok’s video replies feature was also put to good use, as responses to a comment on the Master Escape Artist video propelled it to the top five on the account, with over 3.8 million views, partly thanks to a Pride post that featured a Duet with DJ, drag performer and model Aquaria.
One of Movement Strategies’ goals with the @looneytunes account this year is to boost its presence globally. As of the third quarter, roughly 60% of the account’s audience is based outside of the U.S., the agency said.