Blogs: Social Setting / Social Media
By Brittany Siminitz | November 21, 2022
In advance of some of the busiest shopping days of the year, both Meta and TikTok are providing ways for small and medium-size businesses (SMBs) to grow and connect with their audiences.
Meta has announced it will host a third consecutive #BuyBlack Friday this year.
The social media based campaign seeks to highlight Black-owned small businesses on a day that has historically been dominated by large corporations, as consumers enter the post-Thanksgiving holiday shopping rush.
According to Meta, 34% of Black-owned businesses expect to bring in more than half of their annual revenue between Oct. 1 and Dec. 31 of this year, numbers that show the importance of maximizing their digital presences.
The social giant is offering free education, resources, and training on how to use available digital tools to connect with customers and attract sales to small and midsize businesses on its #BuyBlack Friday site.
TikTok has partnered with American Express to introduce a the Shop Small Accelerator, a new program designed to help SMBs reach new audiences and grow their businesses.
Like Meta’s offering, TikTok’s program features creative guidance and tips from successful and popular creators on its own platform, with an eye on the upcoming Small Business Saturday shopping day (the day after Black Friday).
The website, tiktokshopsmall.com, features expert guidance with a video containing tips from three of the platform’s most popular creators. It also includes links to resources designed to help merchants seeking information on advertising with TikTok, as well as creativity boosters.
SMBs that sign up for TikTok’s Ads Manager and purchase $50 in TikTok ads will receive a $100 promotional ad credit, with the platform announcing it will give away up to $250,000 in credits to eligible business sign-ups.
For more information, visit TikTok’s blog.
Photo: Getty Images
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