MarTech Series – Marketing Technology Insights
ArchiveSocial, powered by CivicPlus®, the leading social media archiving software provider for government entities, law enforcement agencies, and K-12 school districts, today announced the addition of the TikTok platform to its social media archiving functionality.
The immersive video app, TikTok, launched in 2017 and has grown in adoption, with over one billion monthly active users in five years. More recently, it has become a popular social media platform for governments and school districts aiming to reach their residents and students with impactful content.
Social media is considered a public record in all 50 states. Any videos posted on a public agency’s TikTok account would constitute a public record and be subject to federal or state records retention requirements. TikTok has no obligation to preserve users’ content. Any public records created could be lost and unavailable in the case of a records request. Without the right solution to govern its usage, an agency can be at risk of privacy breaches and noncompliance with regulatory mandates, making the need for a social media archiving tool such as ArchiveSocial critical.
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ArchiveSocial reduces these compliance and security risks to help agencies communicate, advertise, and confidently make public safety announcements. Most solutions on the market can only offer content capture or screenshots on-demand from outside a customer’s account rather than the continuous near-real-time capture that ArchiveSocial can provide.
TikTok currently only offers access to certain kinds of content through its API. ArchiveSocial will update its capabilities as TikTok allows.
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PRWeb is the leader in online news distribution. It provides a highly effective way for organizations to distribute news, increase visibility and attract customers.
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