Craft creative and unique TikTok bios with these 7 tips – Sprout Social

Written by Mary Keutelian
Published on November 8, 2022
Reading time 6 minutes
TikTok bios are the best place to show your personality, brand and creativity. But with over 1 billion monthly active users, TikTok is a crowded place. So how can you make your TikTok bio stand out from the rest?
In this post, we’ll share some of the best TikTok bio ideas that will help you get more followers, views and likes. We’ll also show you some examples of awesome TikTok bios from successful brands and influencers.
Your TikTok bio is under your profile picture on mobile and desktop view.
Here’s what it looks like on mobile:
And here’s what it looks like on desktop:
You can edit your bio by clicking on the Edit Profile button beneath your profile photo.
The maximum length for a TikTok bio is 80 characters, including spaces. They can stretch across five lines, and each line break counts as one character. You may also add emojis (which count as two characters), hashtags and badges to your bio (if you’ve been verified on TikTok).
If you have more than 1,000 followers on TikTok, you can add a link to your bio as well. This is a great way to drive traffic to your website or blog.
If you have a TikTok Business Account with over 1,000 followers, you can add a link to your bio. This strategy is useful if you have a website or campaign landing page you’re looking to promote.
At this moment, links can only be added to your TikTok bio via mobile app and not on desktop.
Crafting the perfect TikTok bio can be tricky, and there are a few things you should keep in mind to make sure yours is creative and unique.
Here are some tips for crafting good bios for TikTok.
When writing bios for TikTok, you need to be brief and to the point. TikTok users are scrolling through hundreds of profiles, so you want yours to be easy to read and digest.
Use your TikTok bio to describe who you are and what you do. This is your chance to tell your followers a little bit about your brand and what they can expect from your profile.
When TikTok users come to your profile, you want them to know what makes you special. Are you funny? Creative? A great dancer? Think about what sets you apart from other TikTok users and make that a part of your bio.
If you have more than 1,000 followers, TikTok allows you to add a link to your bio. You can link to your website, YouTube channel or other social media platforms. This helps drive traffic to your other channels and grow your following across the web.
While your TikTok bio should be brief, you can use it to encourage visitors to take action. For example, if you’re promoting a product or service, include a link to your online store. Or, use your TikTok bio as a way to encourage people to sign up for your email list.
Adding emojis to your TikTok bio adds personality and flair. But remember that each emoji counts as two characters. Keep in mind, using emojis can make your bio harder to read for screen readers, so use them in moderation for increased accessibility.
Remember, your TikTok bio and profile photo are the first thing TikTok users will see when they come across your account. Make sure both are on-brand and give TikTok users a good idea of what they can expect from your content.
TikTok is all about creativity, so don’t be afraid to experiment with your bio. Here are a few TikTok bio ideas to get you started:
Use memorable phrases like this:
Be funny or witty:
Use pop culture references:
Be relatable:
Be yourself:
Check out these TikTok bios from some of our favorite TikTok accounts.
@vessi is a Canadian footwear brand that specializes in making waterproof sneakers. This specialization is clear when you read their TikTok bio, which uses raindrop emojis to emphasize their waterproofing technology. “CEO of Dry Socks” also emphasizes their waterproof specialization.
This TikTok bio idea for business is short, sweet and to the point. It tells TikTok users exactly what they can expect from the Vessi account: waterproof sneakers. And, it does so in a way that is creative, unique and humorous.
@anianmfg is a circular fashion company that creates clothing from recycled natural fibers. Anián’s TikTok bio is short, but it packs a punch. In just a few words, they communicate their brand values of environmentalism and sustainability: “Waste isn’t waste until we waste it.”
This is a great example of how you can use your TikTok business bio to communicate your brand values. By including information about their recycled materials and commitment to environmentalism, Anián is able to show users who they are and what they stand for.
@addisonre is a TikTok influencer, TV personality, beauty guru and actress. Addison’s TikTok bio is all about promoting her content, whether that be her music, makeup line or upcoming performances.
This TikTok bio example shows how to promote yourself if you’re an influencer with multiple platforms or projects: her bio promotes her music and the link in her TikTok bio promotes her beauty line. By including links to her various endeavors, Addison is able to show users all the different content she creates.
@kristinacors is a digital nomad who creates TikTok videos about her travels, work and life as a “solopreneur.” Her TikTok bio is the perfect example of how to be clear and concise.
With just a few words, Cors tells users exactly who she is and what she does: “Digital nomad w/remote work tips. Travel hacks and bucketlist experiences. Latina.” This is important for TikTokers who want to build a following around a specific niche or topic.
If your brand has regular events, TikTok is a great way to promote them. For example, @nba uses its TikTok bio to promote its live games and events: “#KiaTipOff22 begins October 18th on TNT.”
This helps get people excited about upcoming events and encourages them to buy tickets or tune in. The NBA also includes a bio link in its TikTok bio, which takes users to a landing page where they can download the NBA app, preview rookies and check the upcoming season schedule. Talk about a one-stop shop!
Your TikTok bio is an opportunity to show off your brand’s personality and give users a taste of what they can expect from your account. It’s also an easy way to promote your products, events, website and apps.
Whether you’re into funny TikTok bios, serious TikTok bios or TikTok bios that are more on the creative side, we hope this guide has given you some inspiration.
If you’re just starting with TikTok, use our complete guide to TikTok marketing to guide your strategy.

A good TikTok bio is creative, unique and gives users a taste of what they can expect from your account. Showcase your personality while being clear, concise and relatable.

TikTok Business Account users with 1,000 followers or more can add a link to their TikTok bio. To add a link on mobile, go to your TikTok profile and tap Edit Profile. From there, you can add a website URL under “Website” or link to an external linking app.

Your TikTok bio is at the top of your TikTok profile, just below your username and profile photo. See how it looks on both desktop and mobile.

TikTok bios can be up to 80 characters long, including spaces. You can stretch them across five lines and use emojis and hashtags.
Mary Keutelian
Mary is an SEO Specialist at Sprout Social. Apart from researching and editing Insights posts, she uses her spare time to sew, craft and bake in excess (no affiliation with the band).
Read all articles by Mary Keutelian
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