TikTok is the most downloaded social media app, maintaining its positon since 2019, with more than 2 million downloads so far this year, according to data from from market intelligence company Sensor Tower and its digital ad spend tracking platform Pathmatics.
In the first three quarters of the year, BeReal, despite being relatively new to the market, has become the second most popular social media app with 1.6 million downloads, tied with Facebook.
Instagram takes the fourth spot with 1.4 million downloads, experiencing a decline in app downloads for three years in a row.
Snapchat ranks as the least popular with approximately 998,000 app installs across the first three quarters of the year.
Tom Cui, MD of APAC at Sensor Tower, said: “TikTok continues to be Australia’s favourite social media app.
“In fact, it’s now much more than just an entertainment app; rather, it is a livelihood for many Aussies, helping consumers to monetise their content and fuel the growing creator economy Down Under.
“BeReal has taken Australia by storm, surging in popularity since its appearance on the market late last year. It’s not easy to break into the social media market and perform so well. However, we’re yet to see if the app is set to be just a fad.
“Global SensorTower data has shown that despite a flurry in downloads, BeReal’s daily usage is much lower than competitor apps which might suggest the novelty is wearing off.
“What’s really interesting is that Instagram app downloads are the second lowest of all the social media platforms. This suggests that the curated aesthetic is on the way out and authenticity is on the way in. Social media apps will do well to tap into this trend as consumers embrace originality over edited content.”
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