10 viral TikTok items I’m using right now – In The Know

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Published on Oct 10, 2022
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Samantha Crompton is an In The Know style contributor. Follow her on Instagram and visit her website for more.
When a product goes viral on TikTok, I’m the first one adding it to my cart. My daily routine now consists of my tried-and-true favorite items, with TikTok viral finds sprinkled in. One thing I love about TikTok is that the reviews are so honest and authentic that it makes you want to try the products. This isn’t to say that there aren’t some wonky trends and viral products that aren’t worth your time or money, but I’ve sifted through those to find the best. I’ve spent hours scrolling the For You Page (for educational purposes only), so you don’t have to. 
Whether you’re looking for a new foundation or want to add versatile pieces to your wardrobe, I’ve rounded up 10 viral products that are worth the hype. 
Keep scrolling for 10 viral TikTok products that have my stamp of approval:  
Saie Hydrabeam Brightening + Hydrating Under Eye Concealer, $26
The key to achieving a natural no-makeup makeup glow is lightweight products with a subtle yet radiant finish. Saie’s under eye concealer brightens and blurs, leaving a glowing complexion without causing patches and creases. It’s no wonder the product has gained a cult following from makeup gurus worldwide.
First Aid Beauty KP Bump Eraser Body Scrub 10% AHA, $30
As someone who struggles firsthand with Keratosis Pilaris (strawberry skin), I can honestly say this product has changed my skin for the better. Without irritating sensitive skin, a combination of Glycolic & Lactic acids exfoliate to help smooth rough and bumpy patches. 
Bed Head Hair Stick, $23
Hailey Bieber called; she wants her signature look back. Achieve an unmatched slicked-back bun or ponytail with the magic of the Bed Head Hair Stick.
Skims Soft Lounge Long Slip Dress, $78
Elevate your closet this fall with a comfortable slip dress that transforms seamlessly from loungewear to cocktail attire. Fashionistas across TikTok turn to Skims basics to add versatile pieces to their wardrobes.
Clinique Almost Lipstick in Black Honey, $22
It’s not every day you find a makeup product that works with every kind of skin tone. Clinique’s Almost Lipstick in Black Honey is a sorcery that one can never understand but should never question. A cross between lipstick and gloss, the balm-like product is universally flattering, creating a one-of-a-kind color on everyone.
Anastasia Beverly Hills Brow Freeze, $23
Take your soap brows to the next level with Brow Freeze. Achieve feathered brows with extreme hold that will last day and night without the tacky residue that most brow gels leave behind.
Aquaphor Healing Ointment, $6.39
Whether you’re slugging your face, healing a minor cut or moisturizing chapped lips, Aquaphor does it all. You may find it funny that this household staple is on our viral list, but this healing ointment works wonders and usually costs around $5.
The Cloud Slides, $26.95 (Orig. $67.40)
If you’re skeptical of trying a pair of cloud slides, do yourself a favor and push past that skepticism. This pillow slide offers comfort and durability to tired feet and achy joints. If we can’t convince you, maybe Kendall Jenner can.
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush, $20
Blush is a necessity for every kind of makeup look, whether you’re trying to achieve natural glam or a full beat. Available in an array of matte and dewy finishes, the Soft Pinch Liquid Blush blends beautifully for a healthy tint.
Charlotte Tilbury Charlotte’s Beautiful Skin Foundation, $46
If you’re an IT Cosmetics CC+ Cream Illumination fan, you will most likely love Charlotte’s Beautiful Skin Foundation. Achieve a natural glow with buildable coverage that you can customize to fit your foundation needs.
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