This Week in Apps: Twitter gets an Edit button, Instagram increases ads, Google gets serious about wearables – TechCrunch

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
Global app spending reached $65 billion in the first half of 2022, up only slightly from the $64.4 billion during the same period in 2021, as hypergrowth fueled by the pandemic has slowed down. But overall, the app economy is continuing to grow, having produced a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to the latest year-end reports. Global spending across iOS and Google Play last year was $133 billion, and consumers downloaded 143.6 billion apps.
This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and much more.
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Elon Musk icon over twitter icons

Image Credits: Bryce Durbin / TechCrunch

Image Credits: Bryce Durbin / TechCrunch
Elon Musk delivered another week of Twitter deal drama. After initially trying to worm out of the now-overpriced deal, the Tesla and SpaceX exec this week decided he would go through with the purchase after all. It was speculated that Musk may have seen the writing on the wall, and realized this legal battle was one he couldn’t win. (After all, he can’t simultaneously claim he wants to fix the Twitter bot problem by buying the network and then claim that there are just too darned many bots here — and that Twitter is lying about them, when in fact, its SEC filings indicate otherwise. Right?!)
But it had also come to light that Twitter had been given the go-ahead by the judge to proceed with a probe that would allow it to seek out information as to whether the Twitter whistleblower Peiter “Mudge” Zatko had contacted Musk’s lawyers before he tried to exit the deal.
It seems that Twitter’s discovery had uncovered an anonymous email claiming to be a former Twitter exec involved with Twitter’s Trust & Safety team that had been sent to Musk’s attorney on May 6. And Twitter wanted to find out if the legal team or Musk followed up to determine the sender’s identity. A judge agreed Twitter could dig in — and this was just before Musk changed his mind to move forward with the purchase. So perhaps it was this deep dive into more files and communications that Musk wanted to avoid? Maybe he didn’t want to be asked about this under oath?
In any event, Musk said the deal was on and Twitter’s stock jumped over 22% on the news. But the matter wasn’t immediately resolved.
As it turned out, Musk and Twitter hadn’t reached an agreement to end their litigation, and neither party had filed anything to stop the court case from proceeding. So the judge alerted them that the trial was still on and would start on October 17, 2022, as planned. But!… Twitter wasn’t ready to take Musk at his word about this sudden change of heart. The judge, however, agreed to give Musk’s team until October 28, 2022 — the date Musk’s team said they could close by — to see if the transaction goes through. If not, the parties will be given November 2022 trial dates, the judge said.
Now the deal is hinging on the “receipt of the proceeds of the debt financing,” Bloomberg reported. Morgan Stanley and half a dozen banks underwrote the debt financing for the deal, and given the market conditions, they may find it more difficult to find buyers for the bonds and loans — possibly taking a loss on portions of the package, the report said. But they’re not likely to back out or find a legal means of doing so. Which means…Elon is buying Twitter again. We think!

Twitter edit button illustration

Image Credits: Bryce Durbin/TechCrunch

Image Credits: Bryce Durbin/TechCrunch
And if that wasn’t enough Twitter news for the week, then there’s this other small tidbit: Twitter’s Edit button has arrived.
The long-requested feature has now rolled out to Twitter Blue’s U.S. subscribers, in addition to subscribers in Canada, Australia and New Zealand. The feature allows users to edit their tweets for up to 30 minutes after posting — something that could help users clarify or correct a mistake in their tweet, fix a small typo or add hashtags, among other things. The edits are logged and visible to the public to prevent abuse. Additionally, Twitter said users can only edit their tweets five times within the 30-minute period, which is also meant to cut down the feature’s abuse.
But many are still concerned that bad actors will find a way to take advantage of the addition to edit tweeting in misleading ways. Plus, it comes at a time when user demand for an edit button may have been quelled, given that Twitter last year introduced an “Undo Tweet” feature for its subscribers. This lets users quickly fix a typo after they post — likely cutting down on one of the major use cases for an Edit button. With “Undo Tweet,” users can delay their tweets for up to a minute, giving them time to re-read posts and fix errors, if needed.
The edit feature was also one of Musk’s big ideas for fixing Twitter, we should point out. Shortly after taking a board seat at Twitter (remember when that was the big Twitter news?!), he polled his 80.5 million followers to ask if they wanted an edit button — either a tease of the planned announcement or a desire to look like he was already taking action at Twitter. A day later, Twitter announced an edit button was actually in the works after years of saying the opposite. But Twitter denied it was Musk’s idea.
While the edit option is now live, its impact may be limited. The majority of Twitter’s users are not paying for a subscription to Twitter Blue at this time, and it’s unclear that this feature’s addition — however much they had clamored for it — will change that.

woman wearing Google Pixel Watch

Image Credits: Google

Image Credits: Google
The other big news this week in the mobile realm took place at Google’s annual hardware event. While the event focused on Google’s new line of Pixel devices, including the Pixel 7, Pixel 7 Pro and Pixel Watch, it’s the latter that may be of more interest to app developers as it signaled Google’s intention to get serious about its wearable strategy. While Google had competed in this space with Android Wear and Wear OS, the new Pixel Watch is the company’s first smartwatch.
The device differentiates itself from the Wear OS-powered watches from other brands, like Samsung, with a unique look and feel. It’s smaller, rounded and looks more like a premium device. This is an interesting entry point, given that Apple’s new high-end watch, the Apple Watch Ultra, has gone in the opposite direction — with a hefty, oversized version that can look ridiculous on smaller wrists. The Pixel Watch won’t have that problem.
Google gets serious about wearables with the Pixel Watch

Google had signaled its interest in wearables long before now, with its $2.1 billion Fitbit deal, $40 million acquisition of Fossil IP and Samsung partnership. Fitbit’s health-tracking features make the new Pixel Watch a more serious competitor to Apple, with additions like heart rate monitoring, ECG/AFib detection, sleep detection and more. But Google is also considering the wider app ecosystem alongside its hardware investment. The company also recently revamped Google Play to make it easier for users to search and filter for non-smartphone apps, including those for smartwatches and tablets — another area Google plans to take more seriously.
At the event, Google teased its upcoming Pixel tablet, to be released next year, which will continue the Pixel line to a bigger screen. It also plans to offer a clever charging speaker dock that will allow consumers to use their tablet as they would any other smart display or smart screen in their home.
Google updates the Play Store to make it easier to find non-phone apps

Separately, Google also announced a series of updates to Google Assistant alongside the Pixel 7 launch, which will see the smart assistant improving its abilities in areas like voice typing, navigating businesses’ phone menus, voice message transcription and more. One of the better improvements here is the Google Duplex-powered “Direct My Call” service which will now display a business’s phone tree options on the smartphone’s screen when you call, so you can just tap the button you need instead of listening to all the choices.

Instagram logo reflected

Image Credits: LIONEL BONAVENTURE/AFP / Getty Images

Image Credits: LIONEL BONAVENTURE/AFP / Getty Images
Meanwhile, Meta this week began exploring a way to stem its advertising revenue losses.
Following another quarter that saw marketers pull back on their ad spending, Meta announced it’s increasing its ad load on Instagram with the launch of two new ad slots. The company said it will now allow advertisers to run ads on the Explore home page and in profile feeds and will debut a new ad format for Facebook Reels.
The Explore home refers to the page people land on when they first tap on Instagram’s Explore tab. Here, users can browse a page of suggested and trending content, or tap on buttons at the top of the screen to dive into various trends. Historically, Instagram had only placed ads on Explore within the Explore feed — that is, when a person taps on a post and scrolls. But now, it’s expanding to the Explore home page itself, as it says it sees users spending meaningful time there, Instagram told TechCrunch. This is already rolling out globally.
It will also insert ads in the profile feed which is the feed that appears when a user visits another person’s profile on the app and then taps on one of their posts and scrolls. And in Facebook Reels, it’s adding “post-loop” ads — four- to 10-second skippable ads and standalone video ads that play after a Reel has ended before the Reel resumes and loops again.
These additional ad units serve to boost the company’s ability to pull in revenue at a time when Meta has been seeing declining ad sales. It also follows Meta’s report of its first-ever quarterly revenue decline in Q2, which came shortly after its first decline in daily active users. While its revenue dropped only 1% in Q2, from $29.07 billion in the second quarter of 2021 to $28.82 billion in Q2 2022, Meta has worried investors with its troubling Q3 forecast. The company said it saw third-quarter revenue potentially declining between 2% and 11% year-over-year to somewhere in the range of $26 billion to $28.5 billion.

array of smartphones showing Google iOS 16 Lock Screen widgets

Image Credits: Google

Image Credits: Google

Image Credits: Snap

Image Credits: Snap

TikTok new editing tools

Image Credits: TikTok

Image Credits: TikTok

Image Credits: Tinder

Image Credits: Tinder

Substack Android app

Image Credits: Substack

Image Credits: Substack
We were briefed on this news earlier this week, but couldn't verify Meta's claims. We asked Meta about this before the embargo lifted this morning but we didn't get a satisfactory response as to how Meta discovered these allegedly violating apps.
— Zack Whittaker (@zackwhittaker) October 7, 2022

? Montana-based onX, the maker of navigation apps for hunting, hiking, off-roading and other outdoor activities, raised an $87.4 million Series B led by Summit Partners.
? Spotify said it’s acquiring Dublin, Ireland-based content moderation tech company Kinzen, to aid with its global content moderation efforts. Deal terms were undisclosed. Kinzen, a Spotify partner since 2020, uses a combination of ML and human expertise to alert and flag dangerous misinformation and harmful content — something the streamer is facing more issues with as it invests heavily into podcasting and other forms of audio. Joe Rogan, for example, created a headache for Spotify when he spread COVID-19 vaccine-related misinfo on his show.
? Duolingo acquired its first startup, a Detroit-based animation studio, Gunner, that created art for the company and others, including Amazon, Dropbox, Spotify and Google. Deal terms weren’t disclosed.
? An anonymous social app for college kids, Fizz, announced its raise of $4.5 million in seed funding, led by entrepreneur and investor Rakesh Mathur, who also joined the Stanford student-founded startup as its CEO. Lightspeed, Octane and other angels also invested in the app that claims to have deep penetration on college campuses.
? South Korean search giant Naver announced plans to acquire the secondhand apparel marketplace Poshmark for $1.2 billion in cash. The deal values publicly traded Poshmark at $17.90, or a 15% premium over the closing price at the time of the announcement.
? Mobile banking app Jiko raised $40 million in Series B funding in a round led by Red River West, bringing the company’s total raise to date to $87.7 million. The app has evolved from a consumer-focused model to B2B, and now gives companies low-cost access to short-term treasury bills.
? Singapore-online shopping rewards app ShopBack raised $80 million more to extend its Series F round to more than $310 million. The new investor is the state investment giant’s late-stage fund, Temasek Holdings Pte. The company is now valued at nearly $1 billion.

Image Credits: Neeva

Image Credits: Neeva
An ad-free search engine, Neeva, launched to the U.S. last year is now heading to Europe — specifically, the U.K., France and Germany. The service promises a way to both search the web and private, personal accounts like Gmail or Dropbox from any device, without having to view ads or have user data compromised. It does this by offering a premium membership, which provides additional privacy tools and other benefits to paid subscribers.
The service is available on desktop via a Chrome extension and on iOS and Android via native mobile apps.
This week, TechCrunch’s Paul Sawers sat down with Neeva co-founder and CEO Sridhar Ramaswamy in London to get an update on the three-year-old company as it expands to new markets. (You can read that interview here and learn more about Neeva’s business.)
Founded by Google’s former head of ads, Neeva brings its ad-free search engine to Europe


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