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A 19-year-old who helped trigger the fidget spinner craze is hunting down his next big entrepreneurial win. Then there’s the young philanthropist who created his own community pantry, providing care packages for people in need. Finally, meet the couple behind the sports tech company whose products merge aspects of science, training and rehabilitation to serve professionals and everday athletes.
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Bloomberg’s Storylines explores how one girl’s account is highlighting the platform’s problematic content, and how difficult it may be to police it.
Bloomberg Storylines: This TikTok Problem Child Has 7 Million Followers
Leila Hussain
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Roselie Arritola, who goes by the name Jenny Popach on TikTok, is one of the platform’s most controversial stars. The 16-year-old’s account is filled with hypersexual posts—what she and her mother describe as “shock-value content”—in which she dances in string bikinis, body rolls in hot pants or drops innuendo in captions (“When men can go to jail for being with you”).
Her mother, Maria Ulacia, and her father, Jorge Arritola, say they are fully invested in their daughter’s influencer aspirations. The Florida teen has 7 million followers and fashion brands have flocked to her, eager to capitalize on her sex appeal and paying a small fortune for her to wear their clothes. And while many of Arritola’s followers are indeed teenage girls who would be their target demographic, many others are not there to see which dress she’s wearing.
And this is what has some people furious.