TikTok has published its fifth annual ‘Year on TikTok’ report, which provides an overview of all the creators, moments and trends that resonated the most in the app throughout the past 12 months.
As explained by TikTok:
“In 2022, we lived, we laughed, and we collectively agreed on our love of corn. Our global community entertained and inspired each other, elevating and celebrating self-expression by discovering, creating and sharing content that captured our imaginations.”
TikTok’s Year in Review is separated into nine categories:
That provides a range of angles and aspects, which could better inform your understanding of the app, and the key trends in various niches and elements.
So what were the top TikTok clips of the year?
The top performer, with more than 300 million views, was this clip from chocolatier @amauryguichon of the creation of a chocolate giraffe.
The full list of the most popular US clips is:
As you can see, there are quite a few celebrity clips in there, which underlines the rising cultural influence of the app, particularly for musicians, who are now increasingly leaning on TikTok for promotion and awareness.
TikTok’s also listed the top five most popular clips of the year globally, which is topped by this video from @ox_zung.
The video, at least for me, feels somewhat similar to Kaby Lame’s approach, in responding to viral trends.
The top five global TikToks of 2022 were:
There’s a range of insights into TikTok usage, and what’s popular in the app, that can be gleaned from these clips, though the top trends element may provide even more insight.
Top trends for the US were:
These were the things that got TikTokers participating, and sharing their own variations of the same trends in their clips.
Which is the key to TikTok’s viral success. Before TikTok, memes and trends were more of a passive consumption element, but TikTok has added a participatory aspect, so you’re not only being entertained by other people’s clips, but the ecosystem also invites you into the process, to share your own take.
If you want to learn more about TikTok and how it works, these are the trends that you need to take note of, and dig into in your own research.
Also worth noting from a marketing perspective – the top products on TikTok this year:
Need TikTok marketing tips? Worth checking out these promotions, and the related hashtags, to see how each product has facilitated engagement in the app.
There’s a heap of great insight here to provide some valuable perspective on how TikTok works, what resonates in the app, and what you should be doing to align with key trends and opportunities.
It’s definitely worth a look – you can check out TikTok’s full ‘2022 Year on TikTok’ overview here.
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