Charli D'Amelio, TikTok Star, Raises Millions to Start Brands – Bloomberg

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(L-R) Heidi D’Amelio, Dixie D’Amelio, Charli D’Amelio and Marc D’Amelio

The social media stars of the D’Amelio family have raised funds to start their own brands as they look to grow their own business rather than focus solely on influencer deals.
Investors including Fanatics Inc. Chief Executive Officer Michael Rubin, Apple Inc.’s Eddy Cue and Autograph co-chairman Richard Rosenblatt took part in the $6 million financing round set to be announced Tuesday. Lions Gate Entertainment head Jon Feltheimer and United Talent Agency also backed the new venture as it hires staff and prepares to debut its first products in the coming months.


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