Written by Jessica Jansasoy
Published on September 13, 2022
Reading time 8 minutes
The days of using fancy filming equipment to create video content for your brand are gone. TikTok has made it as simple as having a smartphone, the TikTok app and sometimes, a tripod or ring light—your call.
But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. And with 1 billion active users in TikTok, there’s a good chance your future customers are on the platform.
Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. That’s why we compiled a list of TikTok tools you can use to create videos and measure their impact on your business goals.
Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Luckily, Sprout can help you manage your posts, analytics and more, all in one place.
Sprout Social is an all-in-one social media management platform that helps you make data-driven decisions to improve your social media strategy. This management tool saves you the manual effort that comes with having multiple social media accounts, giving you room to concentrate on your business goals.
If you don’t already use Sprout, try out some of these features with our free 30-day trial.
Once you record a video, editing is a crucial step to make sure your content represents your brand and meets your goals. But having high-quality videos doesn’t have to be a challenge. Here are some TikTok tools that will make editing simple but effective for you:
Splice is a mobile video editor that offers a set of intuitive tools to create the videos your audience wants to see. It allows you to have as many work-in-progress (WIP) projects as you want with advanced editor workflows.
PicsArt is a photo and video editor that includes graphic design tools and templates, so you don’t need to be an expert to have beautiful media. It allows up to 50 projects on free accounts.
Scheduling is a task that needs consistency. You need to post when your audience is most active, and this can be throughout the day or in the middle of the night. But it can overlap with your other responsibilities, so a scheduling tool is essential to make your job more efficient.
The TikTok video scheduler is a built-in TikTok feature where you can upload videos up to 10 days before publishing.
Planable is a collaboration tool for teams to plan and approve social media content. It lets you invite team members or clients to collaborate on your workspace. See your posts from a feed, calendar, grid or list view.
Engaging with your customers is key to your business’ success. When you build a relationship of trust with your audience, they’re more likely to keep buying from or refer you. You can fuel this engagement by interacting with your audience, sharing content they find valuable and understanding the TikTok algorithm.
Here are some tools to boost your engagement:
TikTok Q&A helps you engage directly with your audience by letting them ask you questions through your profile or the comments.
Addressing your customers’ burning questions helps to reduce friction in their journey, which in turn makes the buying process easier.
To activate the Q&A feature on TikTok:
The new Q&A feature is now here to help you ask or answer any questions. Try it out now!
♬ original sound – TikTok
Now that you have your video ready and in queue, you’ll want to monitor your TikTok analytics to measure your success and plan your next move. Here are some TikTok analytics tools to check your metrics:
A built-in tool, TikTok analytics gives you insight into your engagement metrics to track the performance of your videos.
As a side note, information from LIVE can be filtered by the last seven to 28 days.
save this to understand!!! #creatortips #analytics #creatortools #4444 #tiktokviral2021 #tiktokexpert
♬ Blade Runner 2049 – Synthwave Goose
Analisa.io is an AI-powered social analytics tool for Instagram and TikTok. This tool helps you customize reports about your social media campaigns by analyzing TikTok profiles and hashtags. Analisa.io gives you information about the posting behaviors of users, like when and how often they post.
A marketing tool should help you grow your audience and ultimately get more sales. But when you’re just starting out on social media, your reach may be limited.
Partnering with an influencer or content creator in your niche can help you reach new audiences. The trust they’ve built with their audience can be passed onto your business, and streamlining this collaboration through a marketing tool can help you find the right creator, track performance and launch campaigns that nurture your audience.
Here are some of our favorite marketing tools:
In the TikTok Creator Marketplace you can collaborate with content creators to promote your brand based on your budget, industry and business goals. It also shows you TikTok trends relevant to your niche like hashtags, most engaging TikToks and creators.
With Fanbytes, you can get help from a team of experts to engage your audience on social media using influencer marketing. Using their industry-leading platform, you can find influencers and launch campaigns in a few hours.
Tactics to reach your audience wouldn’t be complete without mentioning ads. Here’s how these TikTok ads tools can help you promote and grow your brand.
Promote is a native TikTok tool to reach a wider audience and stimulate increases in followers, engagement and traffic to your website. The video you choose to promote must be public and will appear as an ad.
The TikTok ad library contains the highest performing TikTok ads over the last 30 days. The library comes directly from the TikTok Creator Center, where you can see trends, ads and insights on the app. So, it’s a good source of information to learn from high-performing ads.
TikTok Pixel is an HTML code that you can embed on your website to track the behavior of your visitors when they land on your site via a TikTok ad. If a visitor purchases a product from your site and you have the Developer Mode Pixel implemented, data about the product and customer will be collected.
PiPiAds is a product research tool to get a glimpse of your competitors’ TikTok ads. It’s also has a variety of filters to find the kind of TikTok ad you’re looking for and a vast library to get ideas for your ads.
Having the right tools will not only help you execute your content, but also help you optimize your approach. Whether you’re just starting out or are an experienced TikToker, this list of TikTok tools can set the stage for your video strategy.
It’s no surprise TikTok has become a powerful marketing tool to reach your audience. So, what are you waiting for? Start using these TikTok tools to unlock your video strategy success. Also, take a peek at our social media toolkit with templates to help you unlock social media success across platforms.
Jessica is a freelance writer and SEO specialist based in Las Vegas. You can find her writing and auditing websites for SaaS and B2B companies or watching the Water Show at the Bellagio fountains.
Read all articles by Jessica Jansasoy
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14 TikTok tools to amplify your social video strategy – Sprout Social
Written by Jessica Jansasoy