MarTech Series – Marketing Technology Insights
ListenFirst, the premier enterprise social analytics solution announced the addition of paid TikTok analytics for brands within the ListenFirst platform. ListenFirst is not an official TikTok partner, and instead has built an integration with TikTok’s Application Programming Interface (API) to deliver a deeper level of content analysis to ListenFirst clients. ListenFirst Paid Analytics including TikTok is available to any ListenFirst client who authorizes access to their TikTok Ads account.
Combined with the holistic owned and competitive analytics ListenFirst already offers for brands across all Social Platforms, marketers can finally get an increased understanding of a brand’s overall social performance with this inclusion of TikTok content.
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Through integration with the TikTok API, ListenFirst Paid Analytic including TikTok makes it easier for brands to determine if your campaign is over or underperforming as compared to other brands leveraging ListenFirst’s industry specific proprietary benchmarks. Additionally, around branded content opportunities, it confirms results and ensures a return on investment (ROI) when working with third parties.
Paid metrics ListenFirst can track from TikTok business accounts include Spend Video, Play Actions, Video watched 2s, Video watched 6s, 25% Completed Views, 50% Completed Views, 75% Completed Views, 100% Completed Views, Average Video Play, Clicks, Likes, Comments, Shares, Follows, Profile Visits, CPC, Cost Per Conversion, Cost Per 1000 Reached, CPM Conversion Rate, CTR, Impressions, Reach, Average Video Play Per User, and Active Ads.
“With Paid Analytics that now include TikTok, ListenFirst delivers brands the most robust solution for benchmarking performance, validating investments, and tracking opportunities that has ever been available for TikTok content,” explained Jonathan Farb, Chief Product Officer at ListenFirst. “TikTok is the fastest growing social media channel for most brands and we are thrilled to provide marketers with a level of content insights not available anywhere else.”
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