Women's Health on TikTok: Firms, Patients Look to App for Menopause Awareness – Bloomberg

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Women over 40 are finding their corner on the app, with the potential to reach millions across the country
About a quarter of the world’s female population will be menopausal by 2030.

Carol King, a 53 year-old former chef in the hospitality industry was on her way to work one morning when she found herself, as she later said, “literally standing in a pool of my own blood.”
As King would share with her 94,000 followers on TikTok, the incident was the first time she experienced flooding, a symptom of perimenopause, or the transition towards the natural end of monthly, regular periods. Women from around the world echoed her shock, along with their own jarring episodes. 


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