TikToking along nicely
Monthly global users, bn
Advertising revenue, $bn
FORECAST
1.0
25
0.8
20
0.6
15
0.4
10
0.2
5
0
0
2018
19
20
21
2020
21
22
23
24
Sources: TikTok; eMarketer
Not just cat videos
Share of users accessing news on TikTok
in the past week, Jan 11th-Feb 21st, %
Top- and bottom-ten countries*
0
10
20
30
40
50
Thailand
Indonesia
Malaysia
Philippines
Peru
Hong Kong
Brazil
France
Nigeria
Belgium
Germany
Sweden
Portugal
Hungary
Spain
Japan
Norway
Denmark
Britain
Finland
Source: YouGov
*Out of 45 countries
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