March 17, 2022
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For many marketers, TikTok is the platform for their kids or nieces and nephews. But most mainstream marketers not selling to teens aren’t investing heavily in TikTok—yet.
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Yair Yaskerovitch is vp, media at Zoomd.
TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers
By Emmy Liederman
The Tools and Tech You’ll Need to Level Up Your Influencer Marketing
By Jon Claydon
Why LTK Chose Deloitte Digital as Its First AOR to Lead Its Mass Market Debut
By Olivia Morley
As Privacy Diminishes Ad Attribution, Dentsu and Snap Beef Up Performance Measurement Alliance
By David Kaplan
Organize and Leverage Your Measurement Toolbox
Subscriber Onboarding and Engagement Done Right
Why Marketers Need Collaborative Work Management
How to Use Video at Every Stage of the Customer Journey
Are You Making Informed CTV Ad Buys?
By DISH Media
What Can You Do to Meet Shoppers’ Desire for a Better Overall Experience?
By Jane Butler, Managing Director, Google
64% of CPGs Will Increase Retail Media Spending in 2023
Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back
By Matthew Tilley, Executive Director of Marketing, Vericast
Adweek is the leading source of news and insight serving the brand marketing ecosystem.
How TikTok's Difference Delivers on Performance – Adweek
March 17, 2022